The Brief
Our client was looking to add a one hour workout to a global webinar to get their guests moving and motivated. We suggested Joe Wicks as the fitness coach for this event.
Joe Wicks is a health, fitness and wellbeing coach, writer, and online and TV presenter. Also known as The Body Coach, his social media fitness sessions and health tips have become a phenomenon. He became ‘the nation’s PE teacher’ with his live-streamed workouts during the Covid-19 lockdown.
What we did
- Hosted webinar with guests logging in globally
- 1 hour workout to provide an energising morning wake up to all employees
- 15 minute warm up
- 30 minute workout
- 15 minute cool down
Who is Joe Wicks?
After studying sports science Joe briefly worked as a teaching assistant before pursuing his passion as a personal trainer. His online career took off after he started posting videos on Instagram and YouTube with fitness, diet, and health advice. His Body Coach website grew as he published a succession of hugely popular books (including his Lean in 15 series), fitness and nutrition plans, and even put his name to a range of cookware.
After appearances on TV shows from Good Morning Britain to Celebrity Juice, he hosted his own Channel 4 series, Joe Wicks: The Body Coach.
His profile rose even more during the Covid-19 outbreak. Joe helped to keep spirits high by becoming the ‘Nation’s PE Teacher’. Every weekday, he delivered remote ‘PE’ sessions to children and adults alike cementing his position as a national treasure. Through his daily live workouts, Joe raised over £550,000 for the NHS, as well as breaking a Guinness World Record after one of his ‘PE’ classes was watched live by 955,000 people on YouTube. Joe was awarded an MBE for his work during the pandemic.
The Results
All guests thoroughly enjoyed the session with Joe and enjoyed ending the session in a Q&A and photo opportunity with him
